Used Rover cars

About brand Rover

The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards.
The Rover marque became the primary brand of the then newly renamed Rover Group in 1988 as it passed first through the hands of British Aerospace and then into the ownership of BMW Group. Technological know-how gained from Honda and financial investment during the BMW ownership led to a revival of the Rover marque during the 1990s in its core midsize segment.